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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
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Neuroökonomie : eine Bestandsaufnahme
Reimann, Martin
;
Weber, Bernd
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 3-9)
.
2011
Persistent link: https://www.econbiz.de/10008663310
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