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~isPartOf:"Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining"
~person:"Wiedmann, Klaus-Peter"
~subject:"Advertising planning"
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Mediaplanung mit Neuronalen Netzen
Wiedmann, Klaus-Peter
;
Buckler, Frank
- In:
Neuronale Netze im Marketing-Management : …
,
(pp. 287-320)
.
2001
Persistent link: https://www.econbiz.de/10001606156
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