This important book - written by leading scholars in international business - critically reviews the activities of European and Pacific international firms. Transformations of markets and national economic systems associated with the activities of these corporations are posing many issues of...

This book presents various empirical analyses of cross border strategies adopted by global firms with a particular emphasis on the European and East Asian experiences. It also provides studies of the trends and prospects of regional economic integration, focusing mainly on East Asia. The book...

This book presents important and original studies of international trade and investment in relation to regional economic integration, with particular reference to the experiences of Europe and East Asia. The distinguished contributors illustrate and explain how the location decisions of firms,...