1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...