This citation by Robert Neal and Simon Wheatley from their 1998 article about investorsentiment offers several insights and paves the way for this first chapter by making thefollowing statements: First, the opinion of individual investors on the market isimportant. Second, they are often wrong....

We investigate the strategic impact of exible delivery frequencieson the competition of logistics service providers (LSPs) in a supplychain. LSPs compete for customers who choose an exclusive serviceprovider based on their individual preference, prices and inventorycosts. The service provider...