Epstein, D.; Mayor, N.; Schonbucher, P.; Whalley, A.E.; … - Finance Research Centre, Oxford University - 1999
In this paper we model the value of a firm based on its current earnings and cash balances. The value is modelled on the assumption that earnings follow a mean-reverting process. The effect of advertising on earnings is modelled, and the condition for optimal advertising derived. The value of...