Cooperative (co-op) advertising plays a significant role in marketing programs in conventional supply chains and makes up the majority of promotional budgets in many product lines for both manufacturers and retailers. We develop three strategic models for determining equilibrium marketing and...

In this paper, the phenomenon of the optimal management of requests of service in general networks is formulated as a control problem for a finite number of multiserver loss queues with Markovian routing. This type of problem may arise in a wide range of fields, e.g., manufacturing industries,...