The success of the US military recruiting depends not only on recruiting efforts but also on the labor market conditions. In this paper we review the econometric literature that examined the effects of marketing as well as recruiting effort on high quality enlistment contracts in the 1980s. A...

The market for mobile phones has increased substantially. In an attempt to maintain or increase their market share, mobile phone companies invest a significant amount of their budget on advertising. In this paper, we analyze TV advertising lifetime data of five mobile phone companies in Korea....