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~isPartOf:"Omega : the international journal of management science"
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Omega : the international journal of management science
European journal of marketing : EJM
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Managerial opinions of marketing planning
Greenley, Gordon E.
- In:
Omega : the international journal of management science
16
(
1988
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10001048726
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