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The unintended effects of hidden assumptions: biases on the internet
Riquelme, Hernan; Kegeng, Wang - In: Online Information Review 28 (2004) 6, pp. 444-453
of products, information on seals or logo endorsements, and paid inclusion or advertising in search results. On average …
Persistent link: https://www.econbiz.de/10014965486
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The effectiveness of web ads: rectangle vs contextual banners
Martín‐Santana, Josefa D.; Beerli‐Palacio, Asunción - In: Online Information Review 36 (2012) 3, pp. 420-441
measurements of advertising effectiveness and to measure the advertising effectiveness of two less common formats of online … advertising in blogs: rectangle and contextual, as well as to explore which factors influence that effectiveness. Design …/methodology/approach – A survey was used to gather data. Advertising effectiveness was determined using the traditional measurements employed …
Persistent link: https://www.econbiz.de/10014966172
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Online branding
Rowley, Jennifer - In: Online Information Review 28 (2004) 2, pp. 131-138
The role of brands and branding in the new economy that is characterised by digitisation and globalisation are attracting considerable attention. Taking the organisational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to...
Persistent link: https://www.econbiz.de/10014965423
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Copyright: its implications for electronic information
Subba Rao, Siriginidi - In: Online Information Review 27 (2003) 4, pp. 264-275
This paper presents an overview of copyright, its history, and implications for electronic and multimedia. The … e‐information, the Internet and library and information centres are discussed. Digital copyright protection technologies …
Persistent link: https://www.econbiz.de/10014965366
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Encyclopedia of Multimedia Technology and Networking (2 Vols)
Calvert, Philip - In: Online Information Review 29 (2005) 5, pp. 563-564
Persistent link: https://www.econbiz.de/10014965562
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Searching multimedia federated content web collections
Spink, Amanda; Jansen, Bernard J. - In: Online Information Review 30 (2006) 5, pp. 485-495
Purpose – The purpose of this research is to show that federated content collections are important for providing access to multiple content repositories, including image, video, audio and Web sites. Design/methodology/approach – This paper presents findings from an analysis of differences in...
Persistent link: https://www.econbiz.de/10014965634
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Verification algorithms for governed use of multimedia content
Rodríguez, Eva; Delgado, Jaime - In: Online Information Review 31 (2007) 1, pp. 38-58
management (DRM) systems to enable the governed distribution, super‐distribution and offers of multimedia content. An issue of … increased interest in DRM systems is the control of the creation, distribution and consumption of multimedia content through the … offer models are presented. Findings – It has been demonstrated that DRM systems governing the use of multimedia content …
Persistent link: https://www.econbiz.de/10014965677
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Writing for Multimedia and the Web: A Practical Guide to Content Development for Interactive Media (3rd ed.)
Anh Tran, Lan - In: Online Information Review 31 (2007) 2, pp. 248-249
Persistent link: https://www.econbiz.de/10014965700
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Artificial Intelligence for Maximizing Content‐Based Image Retrieval
de Kock, Marthie - In: Online Information Review 33 (2009) 6, pp. 1201-1202
Persistent link: https://www.econbiz.de/10014965970
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Cognitive style and personality: impact on multimedia perception
Gulliver, Stephen R.; Ghinea, George - In: Online Information Review 34 (2010) 1, pp. 39-58
perceived multimedia quality. Design/methodology/approach – This paper used Cognitive Style Analysis and an adapted Myers … assess user‐perceived multimedia quality. Findings – The research shows that personality type and user cognitive style … preparation of educational multimedia material. Originality/value – This paper provides consideration of personality and cognitive …
Persistent link: https://www.econbiz.de/10014965980