Gun Lim, Gyoo; Hyun Kim, Do; Choi, Minnseok; Choi, Jin H.; … - In: Online Information Review 34 (2010) 1, pp. 127-144
Purpose – The purpose of this paper is to investigate the weather and calendar effects on the usage pattern of a tourism web site. Design/methodology/approach – This paper analyses data from a yearlong web log involving 21,655,089 visitors to a popular tourism web site. The weather factors...