of products, information on seals or logo endorsements, and paid inclusion or advertising in search results. On average …

measurements of advertising effectiveness and to measure the advertising effectiveness of two less common formats of online … advertising in blogs: rectangle and contextual, as well as to explore which factors influence that effectiveness. Design …/methodology/approach – A survey was used to gather data. Advertising effectiveness was determined using the traditional measurements employed …

/methodology/approach – Using analytical models, the versioning of a multi‐channel publisher is analysed, with consideration of advertising revenue … offline advertising market shrinks and the online advertising market proliferates. In a reverse situation, providing one … analytical error due to inter‐market network externalities. In this context, it is proven that advertising revenue is a critical …

content of web advertisements. Findings – Through examining the advertising copy of credit card web sites, this study found … understanding the impact of culture on web advertising. By understanding the differentiation of web ad designs across various … cultures it is possible to provide marketers with valuable insights for developing advertising strategies in global markets.  …

that belonging to a virtual community may enhance consumer satisfaction, affective commitment and word‐of‐mouth advertising …‐of‐mouth advertising by developing virtual brand communities and promoting consumers' participation in them. Originality/value – Previous …

Purpose – The aim of this paper is to contribute to the understanding of how the internet interacts with businesses and … markets. The authors aims to focus on the internet press releases of annual results to illustrate how corporate communication … the internet for communicating firms' performance to investors, financial media and the stock market, then identify and …

Purpose The paper addresses various cyber threats and their effects on the internet. A review of the literature on … intrusion detection systems (IDSs) as a means of mitigating internet attacks is presented, and gaps in the research are …, prior to identifying research gaps and limitations and suggesting future directions. Findings The popularity of the internet …