Purpose The purpose of this paper is to conceptualize the use of Twitter hashtag as a strategy to enhance the visibility and symbolic power of social movement-related information. It examined how characteristics of hashtag drove information virality during a networked social movement....

Purpose – Social media platforms allow near‐unfettered creation and exchange of user generated content (UGC). Drawing from network science, the purpose of this paper is to examine whether high and low quality UGC differ in their connectivity structures in Wikipedia (which consists of...

Purpose – The purpose of this paper is to provide an in-depth content analysis of phishing messages and to enhance understanding of them from a persuasive communication perspective. Design/methodology/approach – This study analysed phishing message content in a persuasion mechanism framework...

Purpose Social network sites have been widely adopted by politicians in the last election campaigns. To increase the effectiveness of these campaigns the potential electorate is to be identified, as targeted ads are much more effective than non-targeted ads. Therefore, the purpose of this paper...

Purpose – The purpose of this paper is twofold: the first aim is theoretical – to review extant literature on academic social networks, while considering current limitations and potential avenues for future research; the second objective is practical – to introduce an illustrative...

Purpose – The purpose of this paper is to present an approach to evaluating contributions in collaborative authoring environments, and in particular, Wikis using social network measures. Design/methodology/approach – A social network model for Wikipedia has been constructed, and metrics of...

Purpose – The purpose of this paper is to present an emergent conceptual framework for examining virtual communities. Design/methdodology/approach – Established theories and models of community, social networks, information exchange, and information sharing behaviours are explored with the...

Purpose – Social relations play an important role in a real community. Interaction patterns reveal relations among actors (such as persons, groups, firms), which can be merged to produce valuable information such as a network structure. This paper aims to present a new approach to extract...

Purpose – The purpose of this study is to improve the egocentric search speed for important documents in neighbouring blogs. Design/methodology/approach – This paper presents a rapid egocentric search scheme that narrows down the search space to more important blogs. To determine which blogs...

Purpose – The purpose of this paper is to assess the extent to which the news is discussed in social network web sites. Design/methodology/approach – This article reports a quantitative analysis of the text of 26,953 Windows Live Spaces from September 2006 to February 2007 using a heuristic...