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Keyword stuffing and the big three search engines
Zuze, Herbert; Weideman, Melius - In: Online Information Review 37 (2013) 2, pp. 268-286
Purpose – The purpose of this research project was to determine how the three biggest search engines interpret keyword stuffing as a negative design element. Design/methodology/approach – This research was based on triangulation between scholar reporting, search engine claims, SEO...
Persistent link: https://www.econbiz.de/10014967163
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The visibility of health web portals for teens: a hyperlink analysis
Bowler, Leanne; Hong, Wan‐Yin; He, Daqing - In: Online Information Review 35 (2011) 3, pp. 443-470
assess the visibility of teen health web portals as well as to discover which websites refer teens to reliable health …. Findings – The teen health websites in this study had a low level of visibility on the web compared to general health web … the visibility of teen health websites and offer a starting point for further investigation. Practical implications – The …
Persistent link: https://www.econbiz.de/10014966092