Showing 1 - 10 of 348
The role of brands and branding in the new economy that is characterised by digitisation and globalisation are attracting considerable attention. Taking the organisational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to...
Persistent link: https://www.econbiz.de/10014965423
the internet as a tourism information source. In the tourism sector, the internet is a medium of growing importance … results of this study imply that within the tourism sector ease of use plays an equally vital role in internet acceptance …. Nonetheless, very few studies have researched the antecedents of internet acceptance and use by tourists. Design …
Persistent link: https://www.econbiz.de/10014965915
dimensions of e‐service quality and satisfaction with a web site involving purchase of a tourism service. Design …/methodology/approach – A questionnaire was administered to 300 international tourists (150 British and 150 Spanish) who had purchased a tourism … product via the internet. The study employs a structural equation model to analyse the effect of cultural dimensions on the …
Persistent link: https://www.econbiz.de/10014966151
Purpose – The purpose of this paper is to analyse tourist behaviour with regard to the new Web 2.0‐based sites, or Travel 2.0 websites. Concretely, it seeks to generalise the underlying behavioural model in explaining intention to use such sites according to its main determinants....
Persistent link: https://www.econbiz.de/10014966208
New and advanced technologies enable firms to collect, use, disseminate, disclose, and sell Internet users’ personal … Internet is not well suited for a successful self‐regulation regime. Legislation is necessary to ensure the industry … controversies in the light of social conditions and Internet characteristics.  …
Persistent link: https://www.econbiz.de/10014965367
Online shopping phenomena are governed by a number of consumer acceptance and behaviour characteristics and grounded in theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we buy. In reference to buying online, the factors...
Persistent link: https://www.econbiz.de/10014965398
Technology that directly leverages the internet is rapidly changing how people interact with one another, especially in … answered concerning how governmental agencies and new industries developed around the internet should be regulated … activities and tax the industry to aid society? The internationality of the internet makes it very difficult to find solutions …
Persistent link: https://www.econbiz.de/10014965485
privacy on the internet and which support the conclusion concerning the construct's dimensionality, reached following the … internet construct has a structure consisting of two dimensions, which are confirmed through the scales evaluated for different … contexts of use of the internet. These dimensions are: concern for control over the collecting of personal information, and its …
Persistent link: https://www.econbiz.de/10014965720
Purpose – The purpose of this research is to study the impact of reading a web site's privacy statement on the perceptions of control over privacy and trust in a cyber merchant. Design/methodology/approach – Two experiments were designed to monitor the actual reading of the privacy...
Persistent link: https://www.econbiz.de/10014965744
Purpose – With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether...
Persistent link: https://www.econbiz.de/10014965860