Lee, Dongwon; Yejean Park, Jaimie; Kim, Junha; Kim, Jaejeung - In: Online Information Review 35 (2011) 5, pp. 716-733
Purpose – The purpose of this paper is to understand music sharing behaviour on social networking services (SNS). This …‐expression, ingratiation, altruism, and interactivity, on music sharing behaviour in SNS through social motivation factors. Design … purchasing music and legally sharing it on SNS. The partial least squares method was used to analyse the measurement and …