Liao, Chechen; To, Pui‐Lai; Liu, Chuang‐Chun - In: Online Information Review 37 (2013) 4, pp. 620-637
Purpose – There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this paper is to suggest that the driving forces to engage in blog participation not only includes utilitarian...