Showing 1 - 10 of 315
The role of brands and branding in the new economy that is characterised by digitisation and globalisation are attracting considerable attention. Taking the organisational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to...
Persistent link: https://www.econbiz.de/10014965423
The increasing presence of the Internet in the medicine market is making it necessary to examine the ethics and privacy …
Persistent link: https://www.econbiz.de/10014965470
Purpose – The purpose of this article is to analyse the impact of the internet, as a new information channel for the … the internet in explaining attitude towards the brand and consumer e‐behaviour, and identifies the hierarchy of effects … operative among these three concepts of attitude: attitude towards the internet; attitude towards the web site; and attitude …
Persistent link: https://www.econbiz.de/10014965872
Purpose – There has been considerable discussion of various aspects of the “Web 2.0” concept in the past several years. However, the Web 2.0 concept as a whole has not been analysed through the lens of the Web 1.0 metrics on which managers rely heavily for planning and evaluation. This...
Persistent link: https://www.econbiz.de/10014965984
Purpose – The purpose of this research is to examine the impact of e‐service quality, customer perceived value, and customer satisfaction on customer loyalty in an online shopping environment. Design/methodology/approach – There were two studies performed in this research. Study 1...
Persistent link: https://www.econbiz.de/10014966087
Purpose – The aim of this paper is to contribute to the understanding of how the internet interacts with businesses and … markets. The authors aims to focus on the internet press releases of annual results to illustrate how corporate communication … the internet for communicating firms' performance to investors, financial media and the stock market, then identify and …
Persistent link: https://www.econbiz.de/10014967086
Purpose The paper addresses various cyber threats and their effects on the internet. A review of the literature on … intrusion detection systems (IDSs) as a means of mitigating internet attacks is presented, and gaps in the research are …, prior to identifying research gaps and limitations and suggesting future directions. Findings The popularity of the internet …
Persistent link: https://www.econbiz.de/10014967251
Charts the history and development of the UK’s Resource Discovery Network, which brings together under a common business, technical and service framework a range of subject gateways and other services for the academic and research community. Considers its future relationship to other services,...
Persistent link: https://www.econbiz.de/10014965241
This paper reports on an investigation comparing searcher experiences with Web and non‐Web interfaces to online databases. The study was designed to address the following questions: what is the nature of searcher preferences for Web versus non‐Web interfaces to online databases and, more...
Persistent link: https://www.econbiz.de/10014965242
The interrelation between Web publishing and information retrieval technologies is explored. The different elements of the Web have implications for indexing and searching Web pages. There are two main platforms used for searching the Web – directories and search engines – which later became...
Persistent link: https://www.econbiz.de/10014965243