Teng, Shasha; Wei Khong, Kok; Wei Goh, Wei; Yee Loong … - In: Online Information Review 38 (2014) 6, pp. 746-768
Purpose – Numerous electronic word-of-mouth (eWOM) studies have been conducted to examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM messages in decision-making processes, few researches have directly tested potential antecedents of persuasive eWOM messages among...