Sharma, Isha; Jain, Kokil; Singh, Gurinder - In: Online Information Review 44 (2020) 7, pp. 1421-1441
Purpose: The study investigates the effect of an uncivil comment made by a party representative on social media and tests whether it can lead to a change in observers' attitude toward the party. Design/methodology/approach: Data are collected from 196 respondents using a scenario-based survey....