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Werbungsbetrieb
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Operations research
Journal of advertising research
61
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33
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6
Harvard business review : HBR
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
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American journal of agricultural economics
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4
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Management information : a quantitative accent
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ECONIS (ZBW)
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1
Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R.
- In:
Operations research
27
(
1979
)
4
,
pp. 682-692
Persistent link: https://www.econbiz.de/10002064138
Saved in:
2
A multiple leader Stackelberg model and analysis
Sherali, Hanif D.
- In:
Operations research
32
(
1984
)
2
,
pp. 390-404
Persistent link: https://www.econbiz.de/10002807086
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3
Stackelberg-Nash-Cournot equilibria : characterizations and computations
Sherali, Hanif D.
- In:
Operations research
31
(
1983
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10002807105
Saved in:
4
Mathematical models for economic and political advertising campaigns
Shane, Harold D.
- In:
Operations research
25
(
1977
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10002816707
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5
Experimentation and budgeting in advertising : an adaptive control approach
Pekelman, Dov
;
Tse, Edison
- In:
Operations research
28
(
1980
)
2
,
pp. 321-347
Persistent link: https://www.econbiz.de/10002629044
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6
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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7
A media planning calculus
Little, John D. C.
;
Lodish, Leonard M.
- In:
Operations research
17
(
1969
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
Saved in:
8
Markov models of advertising and pricing decisions
Albright, S. Christian
;
Winston, Wayne
- In:
Operations research
27
(
1979
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
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