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Operations research
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
1,177
Marketing Science
7
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5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Transportation Research Part B: Methodological
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Applications of management sciences in marketing
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From Little's law to marketing science : essays in honor of John D.C. Little
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Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
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Behavioral and management science in marketing
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Building intuition : insights from basic operations management models and principles
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Fundamentals of marketing research ; Vol. 5
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How much to spend for advertising
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A model of adaptive control of promotional spending
Little, John D. C.
- In:
Operations research
14
(
1966
)
6
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
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2
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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3
Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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4
The synchronization of traffic signals by mixed-integer linear programming
Little, John D. C.
- In:
Operations research
14
(
1966
)
4
,
pp. 568-594
Persistent link: https://www.econbiz.de/10002378937
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5
An algoritm for the traveling salesman problem
Little, John D. C.
;
Murty, Katta G.
;
Sweeney, Dura W.
- In:
Operations research
11
(
1963
)
6
,
pp. 972-989
Persistent link: https://www.econbiz.de/10002378615
Saved in:
6
A media planning calculus
Little, John D. C.
;
Lodish, Leonard M.
- In:
Operations research
17
(
1969
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
Saved in:
7
Synchronizing traffic signals for maximal bandwidth
Morgan, John T.
;
Little, John D. C.
- In:
Operations research
12
(
1964
)
6
,
pp. 896-912
Persistent link: https://www.econbiz.de/10002515414
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