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Production and operations management : an international journal of the Production and Operations Management Society
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Optimal control of the Vidale-Wolfe advertising model
Sethi, Suresh P.
- In:
Operations research
21
(
1973
)
4
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pp. 998-1013
Persistent link: https://www.econbiz.de/10003678774
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Technical note: the generalized Sethi advertising model
Kennedy, Adrian P.
;
Sethi, Suresh P.
;
Siu, Chi Chung
; …
- In:
Operations research
72
(
2024
)
4
,
pp. 1526-1535
Persistent link: https://www.econbiz.de/10015045393
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