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~isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
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Bundling strategy
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Consumer behaviour
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Yadav, Manjit S.
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Journal of retailing
23
Journal of the Academy of Marketing Science
22
MSI reports : working paper series
15
Journal of marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
AMS review : official publication of the Academy of Marketing Science
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
7
Journal of business research : JBR
6
Legends in marketing
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Legends in strategic marketing
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Handbook of marketing strategy
5
Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
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Review of marketing research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing Science
4
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Management Science
3
Report / Marketing Science Institute
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Handbook of business-to-business marketing
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Handbook of research in international marketing
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Journal of Business Research
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
2
Journal of marketing research
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Marketing theory and applications
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Retailing in the 21st century : current and future trends
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The Routledge companion to strategic marketing
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Advances in applied microeconomics : a research annual
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Business Horizons
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Does marketing need reform? : fresh perspectives on the future
1
Edward Elgar E-Book Archive
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Elgar original reference
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Emerging economic scenario
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How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
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