Aiming to identify how marketing tools influence the coffee consumer’s purchasing behavior, a piece of marketing …

A spreadsheet featuring production costs for coffee in different productivity ranges is presented in this study. The … data on 48 coffee production units were gathered during the 1998/99 harvest. Taking the economical indexes resulting from … of coffee. The items which affected production costs the most were crop formation, in the case of unvariable costs, and …

Aiming at the maintenance of the prominence of the South Minas coffee culture in the national scenario, the state of … concerning regional coffee production. With that purpose, the Southern Minas Ambit of Coffee culture was established, in search … of the following objectives: to improve the quality of coffee, keep and create new employments, increase yield, reduce …

The aim of this survey was to analyze the marketing strategies adopted by the coffee agribusiness chain in the south … coffee in the local market. As for methodology, qualitative techniques were used such as document analyses and detailed … personal surveys with representatives of the several agents in the coffee chain. The results showed that, besides the search …

This piece of work is directed to an analysis on the factors which determine the competitiveness in te coffee agro … for the development of competitiveness of coffee agro-business organizations in the south of Minas Gerais. …

This piece of work objectified a historical analysis on the introduction and the widespread of coffee in the southern … investigation object was the southern side of Minas Gerais, the study’s theme being the historic development of coffee in such … region. The widespread of coffee in the region caused the arisal of a new landscape profile- the coffee landscape. Self …

verify whether the strategies of differentiation of rural coffee growers, through the introduction of products that value the … 300 upper-crust consumers in coffee shops and supermarkets in the capital of the state of São Paulo in March and April …

The present study had as major objective to analyze the implementation process of the coffee quality program (CQP) and … its implications on the roasted and ground coffee companies in Brazil. Firstly, the philosophy and the objectives of CQP …

Production System in Coffee (CIP) aims to meet these new requirement standards. The system, however, is still very recent and … coffee production in the farm property of São João, in the Coimbra district in Minas Gerais state. The method used was the …