The main purpose of this research is to evaluate the influence of two distinct programs over the coffee consumption in Brazil. The first one is the implementation of “Plano Real†and it’s consequences in terms of monetary stabilization and income growing. The second refers to a...

Objetivou-se ,neste artigo,analisar como a customização em massa está sendo desenvolvida por uma empresa pertencente ao agronegócio. A estratégia de pesquisa selecionada foi de estudo de caso único. A escolha pela empresa deve-se ao fato de a mesma ser uma das pioneiras na produção...

The settling down of trans-national companies in the country affects brazillian companies’ competitiveness, especially that of those which operate only in the local market. The difficulties in growth or even their survival in the face of the productive activity’s globalization...

During the period between 1945 and 1991 the dairy sector was regulated by the State. The price standardization imposed by the government, conducted many times aiming to facilitate adjustments in economy, had serious consequences right after the end of said intervention. The present study tried...

Objetivou-se, neste trabalho, analisar a viabilidade econômico-financeira de um projeto agroindustrial, por meio da Teoria de Opções Reais (TOR). A razão para a utilização da TOR vem de duas características importantes: a) a irreversibilidade e b) a possibilidade de abandono da decisão...

The study presents an analysis of the coordination between the cassava's producers and the cassava's processors industry located in the west of State of Parana (Brazil). In a few years this chain became dynamics because of many factors, such as the institutional that is the most important one....

Consumers’ attitude about health, food safety and the environment has increased the demand for organic food products such as meat, chicken and others. The purpose of this exploratory research was to identify the relevant factors for organic chicken purchase decision. A survey with 110...