The aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were...

The present work aimed at the analysis of the influences of the sucession in board of directors in the continuity of the strategies of an agricultural cooperative. It is a quantitative research work, particularly, a study case in which the data were collected and analyzed on a documents and...

In this new century, organizational learning assumes a great relevance. It was sought by means of that research work to explore the literature and to present some theoretical reflections about learning process in adults as an attempt of better understanding the paradigms of analysis turned to...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in order for them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and how marketing strategies are used by...

The objective of this work was to identify the main economic and financial indicators which should be considered in the evaluation of the performance of agricultural cooperatives. Cooperatives have two dimensions, social and economic, and studies have shown that, in agricultural cooperatives,...

The recent expansion of the sugar and ethanol industries has raised some concerns regarding a number of issues. One major concern is with the quality of employment, the level of remuneration, the presence of child labor, the low qualification of the workers, informality and the high presence of...

Food consumers are, in general, concerned with acquiring healthy food which does not pose risks to their health. These preferences are directly related to the way the economic agents organize themselves inside the food sector. In this context, the organic products’ share in the food...

This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil and France. Fair trade is an organizational field composed of complex organizational networks that maintain relations of mutual dependence and share the same values system. As fair...

This work discusses the importance of the kaki productive chain in the Antônio Carlos district and its growing potentialities, analysed from the perspective of Transaction Costs Economics. The objective is to verify how the transactions between the kaki producers from the Antônio Carlos...

Measurement Cost Theory (MCT) and Transaction Cost Economics (TCE) are both theoretical frameworks applied to the study of economic transactions. In the MCT, the attributes’ measurability is a key variable for identifying efficient modes of governance. The application of MCT to agri...