Cron, William L.; Gilly, Mary C.; Graham, John L.; … - In: Organizational Behavior and Human Decision Processes 109 (2009) 1, pp. 93-105
This study extends our understanding of the effects of gender on both pricing behavior and owner income by examining both relationships in an experimental simulation involving owners of veterinary practices. Consistent with prior research, women owners are found to employ "compassionate pricing"...