Pham, Michel Tuan; Avnet, Tamar - In: Organizational Behavior and Human Decision Processes 108 (2009) 2, pp. 267-278
Results from four studies show that the reliance on affect as a heuristic of judgment and decision making is more pronounced under a promotion focus than under a prevention focus. Two different manifestations of this phenomenon were observed. Studies 1-3 show that different types of affective...