The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not - by exposing participants to the preferences of their peers - and assessed subsequent brain activity during an incidental processing...

We predicted that able-bodied individuals and White Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and Black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show that members of stigmatized...