Andrade, Eduardo B.; Ariely, Dan - In: Organizational Behavior and Human Decision Processes 109 (2009) 1, pp. 1-8
People often do not realize they are being influenced by an incidental emotional state. As a result, decisions based on a fleeting incidental emotion can become the basis for future decisions and hence outlive the original cause for the behavior (i.e., the emotion itself). Using a sequence of...