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Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10003823111
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How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10003907902
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273