We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging....

The applications related to geolocation went from belonging to a niche software solutions, specific applications of users specialized in Geographic Information System (GIS), to the category of essential software used in any computing system. The business sector understands the potential that is...

The age of Information technology with lots of services is upon us. Nowadays, using computers to do all sorts of daily tasks has become a necessity. Internet technology is changing faster, and the pace of it’s innovation and adoption is truly staggering. Apart from sharing or transacting...

The article aims to highlight the main characteristics of a managerial early warning system which is designed especially for the sustainable knowledge based organization. In order to achieve our goal we used an ethical approach and focus on case study as the research strategy. Based on the...

At the beginning of the 21st century, entrepreneurial leadership is as necessary as water and air for survival. The knowledge of entrepreneurial practices and methods is useful for the companies facing a complex and changing environment, but also in society’s interest, to ensure development...

Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between...

Along with the health system reform it has been developed the private health institutions. The article explores the private health institutions through management functions. The case study was conducted at the “Arcadia” Hospital in Iasi, the largest private medical institution in the...

Knowledge economy is based on the existence and development of small businesses and how their development modalities should be focused on innovation, creativity, competitiveness, entrepreneurial culture, accumulation and use of knowledge, organizational intelligence, cooperation and...