marketing activities. Although representing “different cultures”, it is believed that if both functions collaborate well, then … both technological and marketing powers would increase exponentially. Most of the Romanian soft drinks companies have a … limited understanding of the new approach of integrating them, based on the strategic marketing as the key component …

manifested. Marketing strategies used should be aimed at creating viable tourism products to harness the best natural and spa …

which is the core of entire marketing communication process, the essence of the messages concerning products, services, or … organizations, messages that are transmitted by the enterprises or other entities on the market. Developing a marketing strategy it … this paper, we try to underline the importance of brand in marketing communication. …

marketing in a large company in Poland in the 21st century, in the theoretical frame and practical one - that is the example of …

Predicting the evolution of the environmental elements is a real necessity for marketing planners. The components of … internal and external marketing environment are very important for the activity of tourism firms, because these organizations …

product and of the services, the marketing and the publicity, the culture, the environment, the organization and the …

understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization … important step in strategic marketing is to identify the sources of comparative and competitive advantage and to design the …