As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s …

typological gamma of diversification strategies, strategic alliance role and of the relational strategy. As a mesure of improve it … ’s that the firm, but also the specialists in communicational strategy, focuses the efforts for the definition of the …

marketing efforts into the overall marketing communications strategy. Moreover, it presents the particularities of communicating …

, generate the making of a strategy of the firm, objectives that are at a subunit level, of economic activity (or business unit …) are standing at the origin of making a business strategy (subunit of strategy), objectives that are stabled at a level of … function (production, marketing, finance), generate the strategy formula, support of a functional domain, partition objectives …

organizations, messages that are transmitted by the enterprises or other entities on the market. Developing a marketing strategy it …

strategy framework. …