An objective of this analytical approach is to demonstrate that alike the income, the expenses vary also depending on the life cycle of individuals, living environment, and some personal characteristics, too, based on these criteria, major differences in household consumption expenditure...

In times of recession, consumers have a pronounced tendency to modify their current buying behaviour, due to the financial problems which come along with an economic crisis. They become more selective and focus only on what they think it is essential in order to survive. This paper aims to...

The number of low quality products and counterfeited products is growing continuously. Counterfeiting becomes a global problem in the context that it covers almost all the categories of products: from soap, to clothing and even drugs, affecting equally the producers of the original products,...

In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...