The objectives of a strategic performance, are based into a certain hierachy, starting from an organised direction and crossing the firm, from up to down. Also, there is a resoning of elaborating a strategic plan of business, at every level of management, to obtain the objectives that are...

Trade has proven to be a suitable field for introduction of scientific and technical achievements despite the fact that a large part of the transactions are (remain) customized by the seller-buyer contact. Technical progress in trade means quantitative and qualitative changes in the application...

In this paper I studied the perception of brand image within the Romanian consumers. Brand holders want their brands to enjoy a strong awareness and notoriety. Brand image is an important constituent of customer mind-set, the value of the brand belonging to the customers. Various instruments...

Although commercial services always accompanied the trade activities, the impact and power of these business were really felt about 3 decades ago. This paper aims to present the concept of commercial services from different points of view and to analyze various commercial business operations...

By their nature management the issues of cultural institutions, show that these units, beyond their specific aims, are broadly like all other organizations. They have a separate organizational structure, a specific internal process, using their own resources and deposits (inputs) performing...

Since its appearance, electronic commerce has had a significant impact primarily on thinking and business performance. Also, electronic commerce, had a strong influence on the global economy by destroying the barriers of time and space, providing both traders and consumers to interact and engage...