The concept of social life is present, with a very high frequency, in our everyday language, but also in analysis, studies, debates, micro and macro economics political strategies. Even if we do not find it in a dictionary, in order to meet its academical sense, we use this concept in relation...

Starting from the Romanian Higher Education realities, from study of the international experiences of other universities and stakeholders theory, this paper aims to analyze the relationship between Romanian universities and employers, as stakeholders. The goal of this article is to identify the...

Trade has proven to be a suitable field for introduction of scientific and technical achievements despite the fact that a large part of the transactions are (remain) customized by the seller-buyer contact. Technical progress in trade means quantitative and qualitative changes in the application...

The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. Due to the immateriality of tourist...

The electoral dimension of human existence is perhaps the one that had known the strongest changes along with the evolution of human culture and civilization during the last millennium. This paper aims to highlight the influence of exogenous factors on the behavior of people who live in Caras....

The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of situations, the company...

This paper intends to analyze and to characterize activities specific to financial – banking marketing. Banking marketing is the most important marketing tool, that allows the development of bank activity, improve the performance and achieve its strategic objectives. Increasing the importance...

The aim of this paper is to draw attention upon the importance of service quality and the evolution of the concept accross the years. In order to attain this goal, the authors will make a review of the ”service quality” concept – for what does it stand and how it can be measured?, as well...

The paper is a content analysis of speeches and interviews from 2011 and 2012, available on the web site of the National Bank of Romania (NBR). The economic crisis as a topic in speeches, the voice of NBR charged with authority and legitimacy in a choir (sometimes turning into an uproar) of...

This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new...