Due to the multiple interdependences and parameters emerged from the coalescence among consumer behaviour, economic and human behaviour in general, there is a vast interest in the study of consumer behaviour, and not just in the field of economic sciences. As a direct consequence of the social...

As shown by the relevant literature the consumer behaviour of women differs from that of men. Women go shopping not necessary from need, but for the feeling of delight, the shopping is not in rush, they go shopping in the company of friends, spending hours in shops selecting very carefully; in...

This paper is the result of a survey concerning the perception of the Romanian students about the educational alternatives offered by the dynamics of the electronics media. Using the qualitative research methods, the author investigates the impact of the new technologies already being in service...

Consumer behaviour is a component of the economic behaviour, which in its turn is a manifestation of human behaviour. As a consequence of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years...

Sales management is particularly difficult, as one of the few areas in which management rarely meets with his staff. In an age where technology has increased dramatically the speed with which the goods and services can be produced, distributed and facilitate communication between organizations,...

The management literature and practice have flagged many times the barriers between research and development (R&D) and marketing activities. Although representing “different cultures”, it is believed that if both functions collaborate well, then both technological and marketing powers would...

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s a way of action who permits the description of a mission and the perimeter of development of global activities organization, but also the modalities of creation or increase,...

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...

The way in which insurance companies protect individuals is reflected at the level of the whole society. The more developed a society, the better it is protected – through insurance – against the various dangers its members are exposed to. Ethical, socially responsible behavior is not only...