Delighting customers is attracting considerable attention of researchers from aruond the globe. So, the current study examines frontline employees' perceptions to perform delightful services by highlighting the effect of creative self-efficacy and intrinsic motivation through the intervention of...

Emerging research on positive psychological resources has identified Psychological Capital (PsyCap) as an important contributor towards a number of useful organizational outcomes. Literature on change management suggests that one of the most significant obstacles in managing change is employees'...

Based on the emerging literature on positivity in behavioral and organizational sciences, this study conceptualizes the phenomenon of Vitality at Work (VAW). VAW is an integrative, multi-dimensional framework which combines personal health with positive work attitudes and an energizing work...

The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...

Brand is one of the most important resources of the company. It contains worth not only for the company but also for the consumers. The objective of this study is to examine the effect of brand associations on consumer reaction, brand associations are separated into personal and social...

A thorough probe into managerial coaching effectiveness is rare in the literature. To fill this research gap, this study examines the relationship of managerial coaching and employees' performance more profoundly. This research probes the direct relationship of managerial coaching with task...

Coaching is turning into a vital area for human resource development experts. Human resource development professionals, researchers, training related experts and organizational psychologists have started to explore intensively the nature of managerial coaching and its outcomes. Managerial...

In recent years, strategic renewal has become a projecting area in contemporary management research. It refers to the process that allow businesses to change their strategic intent, learning and capabilities. This paper seeks to develop a theoretically perspective on the active nature of the...