This study examined peers' perceived central network position with supervisors' rated individual creativity. Employing three sources of data collection technique consist of 286 employees, subordinate-colleague dyads, and their respective 40 supervisors. We collected data from the employees...

Considering the ever-increasing trend of utilizing nudity content in marketing, this study investigates whether consumers' nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of offensiveness in this path. In addition, the study also tests the...

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...

Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...

Drawing on institutional theory using data of S&P 500 listed firms over the period 2007 to 2018, this study examines the role of external environmental audit between environmental management practices (EMP) and environmental performance. In particular, we explore whether the integration of...