Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; … - In: Pakistan journal of commerce and social sciences 10 (2016) 1, pp. 149-163
understanding the relationship between brand credibility and purchase intentions in service sector of Pakistan. The results are … Pakistan. Linear regression and Sobel test are used to examine the proposed hypotheses. The results reveal that both brand …