Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...

The rural urban food consumption patterns are estimated and compared in Pakistan in the present study. The Household Integrated Economic Survey (HIEs), 1998-99 data published by the Federal Bureau of Statistics, Islamabad is used. The rural urban food consumption analysis at household level is...