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Consumer preferences to pay a price premium for quality attributes in Pakistani grown mangoes
Yaseen, Asif; Mehdi, Mubashir; Somogyi, Simon; Ahmad, Burhan - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 615-637
varieties in Pakistan and how much extra price they are willing to pay for these quality attributes. Data was collected through … a survey employed at supermarkets in five major cities of Pakistan, and responded 304 randomly selected consumers …
Persistent link: https://www.econbiz.de/10011929472
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Impact of investor personality types with interaction effects of demographics on investment behavior : evidence from Pakistan
Ahmad, Mumtaz; Hassan, Arshad; Mahmood, Shahid; Aslam, … - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 638-658
investment behavior in the stock market of Pakistan. Questionnaire based cross sectional survey was conducted to collect the … primary data from individual investors in the Islamabad Stock Exchange of Pakistan. Multivariate regression results reveal …
Persistent link: https://www.econbiz.de/10011929492
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Motivational needs, core-self-evaluations and their link with job satisfaction : evidence from telecom sector of Pakistan
Mahmood, Saad; Attiq, Saman; Azam, Rauf I - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 149-169
Organizations increasingly realize that in order to keep existing external customer satisfied, it is essential to get employees satisfied. Main objective of this study is to analyze individual's motivational factors and their relationships with internal market orientation, and their overall...
Persistent link: https://www.econbiz.de/10011926244
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The mediating effect of job satisfaction between psychological capital and job burnout of Pakistani nurses
Ali, Nazim; Ali, Arshad - In: Pakistan journal of commerce and social sciences 8 (2014) 2, pp. 399-412
psychological capital and job burnout of nurses in Pakistan. Data were collected from 219 female nurses working in government … hospitals of Khyber Pakhtunkhwa (KPK), Pakistan through Psychological Capital Questionnaire. Questionnaire is based on a Maslach …
Persistent link: https://www.econbiz.de/10011926381
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The darker side of high performance work systems : examining employee psychological outcomes and counterproductive work behavior
Gulza, Sumaira; Moon, Moin Ahmed; Attiq, Saman; Azam, … - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 715-732
employees. This paper analyzes these relationships using a total sample of 287 from firms operating in Pakistan. Findings … and organizational performance. Finally, the paper provided empirical evidence of the proposed relationships in Pakistan. …
Persistent link: https://www.econbiz.de/10011927357
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Emotional intelligence and resistance to change : mediating role of psychological capital in telecom sector of Pakistan
Malik, Sania Zahra; Masood, Sadia - In: Pakistan journal of commerce and social sciences 9 (2015) 2, pp. 485-502
telecom organizations operating in Pakistan through personally administered questionnaires. The mediation effect has been … of Pakistan. It is concluded that emotional intelligence leads to stronger psychological resources which play a …
Persistent link: https://www.econbiz.de/10011928320
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Influence of workplace incivility on counterproductive work behavior : mediating role of emotional exhaustion, organizational cynicism and the moderating role of psychological capi...
Butt, Sadia; Yazdani, Naveed - In: Pakistan journal of commerce and social sciences 15 (2021) 2, pp. 378-404
) with counterproductive work behavior (CPWB) of banking employees in Pakistan. In addition, mediating role of emotional … structured questionnaire was used to obtain data from 215 banking employees of Lahore, Pakistan after applying stratified random …
Persistent link: https://www.econbiz.de/10012599909
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
research approach, a standardized questionnaire facilitated a survey of 300 potential buyers of luxury brandsin Pakistan. The …
Persistent link: https://www.econbiz.de/10012655273
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The impact of self-concept and its congruence with different brands on purchase intention : evidence from Pakistani consumers
Sandhu, Moeed Ahmad; Usman, Muhammad; Rizwan, Muhammad - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 695-709
Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see themselves. So, there is an imperious self-congruity...
Persistent link: https://www.econbiz.de/10011934297
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Estimating willingness to pay for parks : evidence from a developing country
Baig, Asia; Ul Haq, Zahoor; Iqbal, Javed; Amin, … - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 1057-1067
-i-Naran Park, situated in Hayatabad, Peshawar, Khyber Pakhtunkhwa, Pakistan. Regression results estimated using Logit model show …
Persistent link: https://www.econbiz.de/10012153537