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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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Visualizing marketing : from abstract to intuitive
Kucuk, S. Umit
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2017
Persistent link: https://www.econbiz.de/10011578924
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Consumer voice : the democratization of consumption markets in the digital age
Kucuk, S. Umit
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2020
Persistent link: https://www.econbiz.de/10012284938
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