Strong growth in disposable income has driven, and is still driving, consumption to unprecedented,but not sustainable levels. To explain the dynamic interplay of needs, need satisfaction, andinnovation underlying that growth a behavioral theory of consumption is suggested and discussedwith...

Empirical work on micro and small firms has focused on developed countries.The little work that exists on developing countries is all too often based on smallsamples taken from ad hoc questionnaires. The census data we analyze are fairlyrepresentative of the structure of small business in India....