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Paradigm : the journal of Institute of Management Technology
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Promotional mix and corporate performance : an empirical study
Sidhanta, Somroop
;
Chakrabarty, Anindya
- In:
Paradigm : the journal of Institute of Management Technology
14
(
2010
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10009304848
Saved in:
2
Promotional mix and corporate performance : an empirical study
Sidhanta, Somroop
;
Chakrabarty, Anindya
- In:
Paradigm : the journal of Institute of Management Technology
14
(
2010
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10009879977
Saved in:
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