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~isPartOf:"Paradigm : the journal of Institute of Management Technology"
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Paradigm : the journal of Institute of Management Technology
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Exploring the mediating effect of parent brand reputation on brand equity
Joshi, Richa
;
Yadav, Rajan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012161090
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