Chaudhry, Naveed Iqbal; Aftab, Iqra; Arif, Zainab; … - In: Personnel Review 48 (2019) 3, pp. 631-643
Purpose: The purpose of this paper is to explain the relationship between customer-oriented strategy (COS) and financial performance (FP) of firm, to examine the role of supportive human resource management (HRM) in COS implementation and contribution toward FP of firm. It also examines the...