Findlay, Steven D. - In: PharmacoEconomics 19 (2001) 2, pp. 109-119
trend, attention has recently focused on the role played by the marketing, promotion and advertising of pharmaceuticals, in … particular direct-to-consumer (DTC) advertising. In 1997, the US Food and Drug Administration (FDA) issued a `guidance' on such … newspapers have proliferated rapidly. Pharmaceutical companies spent $US1.8 billion on DTC advertising in 1999, a 40% increase …