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and direct-to-consumer advertising [DTCA], and the retail value of free samples distributed in physician offices) for …
Persistent link: https://www.econbiz.de/10005243133
Persistent link: https://www.econbiz.de/10005449048
Background: Direct-to-consumer advertising (DTCA) is legal in the US and New Zealand, but illegal in the rest of the …
Persistent link: https://www.econbiz.de/10005449192
Persistent link: https://www.econbiz.de/10005449213
trend, attention has recently focused on the role played by the marketing, promotion and advertising of pharmaceuticals, in … particular direct-to-consumer (DTC) advertising. In 1997, the US Food and Drug Administration (FDA) issued a `guidance' on such … newspapers have proliferated rapidly. Pharmaceutical companies spent $US1.8 billion on DTC advertising in 1999, a 40% increase …
Persistent link: https://www.econbiz.de/10005590378
.99). For pharmaceuticals, price claims declined significantly (15.7-4.2%; p < 0.01) and market share claims increased (2 …
Persistent link: https://www.econbiz.de/10008620565
Background:Background: When guidelines for health economic evaluations prescribe that a societal perspective should be adopted, productivity costs should be included. However, previous research suggests that, in practice, productivity costs are often neglected. This may considerably bias the...
Persistent link: https://www.econbiz.de/10011005068
Persistent link: https://www.econbiz.de/10011005069
In past decades, studies focusing on new chemotherapeutic agents for patients with inoperable non-small-cell lung cancer have reported only modest gains in survival. These health gains are achieved at considerable cost, but economic evidence is lacking on superiority of one agent in terms of...
Persistent link: https://www.econbiz.de/10011005070
Background:Background: Cystic fibrosis (CF) is the most common life-shortening genetic disorder among Whites worldwide. Because many of these patients experience chronic endobronchial colonization and have to take antibiotics and be treated as inpatients, societal costs of CF may be high. As the...
Persistent link: https://www.econbiz.de/10011005071