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From “future perfect”: Mass customizing
Davis, Stanley M.
- In:
Planning Review
17
(
1989
)
2
,
pp. 16-21
Mass customizing is more than an intriguing oxymoron. It's one of the most provocative new ideas in marketing and could instigate changes in the way companies organize and plan.
Persistent link: https://www.econbiz.de/10014971215
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